Solutions — 01 · Product Development
Define the product before anyone quotes for it.
We turn a concept, a brief or an existing formula into a product specification that specialist manufacturing partners can quote, produce and repeat — with dosage form, ingredients and cost structure resolved up front.
Context
Most production problems are specification problems that surfaced late.
A formula can look right on paper and still fail in production: a blend that will not flow into a size 0 capsule, an active that degrades in a gummy matrix, a tablet that needs a coating nobody budgeted for. Each of these is far cheaper to resolve during development than after a manufacturer has been engaged and raw materials ordered.
Our development work is shaped by manufacturing and commercial reality from the first conversation. The aim is not a theoretical formula, but a product specification that fits the intended dosage form, can be sourced reliably and lands at a unit cost the brand can sell at.
What's included
Scope of the service.
- 01
Concept and feasibility review
Positioning, dose, format and target price tested against what is technically achievable and commercially sensible.
- 02
Formulation development
Actives, dosages, excipients and flavour systems developed with specialist formulators, balancing efficacy, stability and processability.
- 03
Dosage-form selection
The format chosen for the actives and the consumer, not by habit: fill weight, serving size, stability and cost all weigh in.
- 04
Raw-material specification
Grade, form, potency and key quality parameters defined for each ingredient, so sourcing and manufacturing work from the same reference.
- 05
Label and claims alignment
Ingredient declarations and intended claims checked for consistency with the formula. Formal regulatory review is coordinated with specialist partners.
- 06
Samples and pilot batches
Prototypes arranged so appearance, taste and handling can be judged before committing to commercial production.
- 07
Cost modelling
Indicative unit costs for the main options, so formula decisions are taken with their commercial consequences in view.
When clients use it
Typical situations.
- A new product with no formula yet
- The brand knows the market and the positioning, but needs the product itself defined in a way manufacturers can work with.
- Reformulation
- Ingredient costs, availability, stability results or regulatory changes mean an existing product has to be reworked without losing what customers value.
- Format change or line extension
- A proven product moves from capsule to gummy, from tub to stick pack, or into a new dose — each with its own technical constraints.
- Moving away from a stock formula
- A private-label product is replaced by a brand-owned specification that can be produced by more than one manufacturer.
From concept to specification
Each stage ends in a defined output.
Development is complete when the specification can be sent to manufacturers and suppliers without further interpretation.
- 01ConceptOutputTarget claim area, consumer, market and price position
- 02Format & doseOutputDosage form, serving size and units per pack
- 03FormulaOutputActives, forms, excipients and label-relevant constraints
- 04SamplesOutputPrototype reviewed for handling, taste and appearance
- 05SpecificationOutputSigned-off document released for RFQs and sourcing
Workflow
How the work runs.
- Step 01
Brief
Objectives, target market, format preferences, budget and timing captured in a single written brief.
- Step 02
Feasibility
Technical and commercial options assessed; constraints and risks made explicit.
- Step 03
Formulation
Formula developed and refined with specialist partners against the agreed targets.
- Step 04
Samples
Prototypes reviewed for appearance, taste, handling and fit with the brand.
- Step 05
Specification sign-off
Final product specification approved and released for manufacturing RFQs and sourcing.
Key decision factors
The trade-offs we help you weigh.
There is rarely one correct answer. We make the implications visible so decisions are made deliberately.
Dose versus format
High daily doses often push a product towards tablets or powders; forcing them into capsules or gummies can mean several units per serving.
Clean label versus processability
Removing flow agents, coatings or preservatives may suit the label but can reduce production speed, consistency or shelf life.
Branded actives versus margin
Branded or high-purity ingredients can support positioning, but they change unit cost and sometimes limit supplier choice.
Speed to market versus development depth
Shorter timelines mean fewer iterations and less stability data before launch — a choice that should be made deliberately.
Related capabilities
Dosage forms frequently involved.
Operational note
The specification is the reference point.
Manufacturer selection, raw-material sourcing, packaging and cost all depend on how precisely the product has been defined.
Product Development
Have a concept, a brief or an existing formula to develop?
RFQs and project briefs: inquiry@aventro.eu